EQ vs AI: Your Humanity is your Secret Weapon

Artificial intelligence is revolutionising the design industry, delivering faster workflows, lower costs and unprecedented creative efficiency. But as AI becomes increasingly capable—even outperforming humans on some EQ tests—the question remains: can it truly understand people? This article explores the benefits and challenges of AI in design, examining where automation excels, where it falls short, and why human empathy, intuition and emotional intelligence remain the ultimate competitive advantage for designers and businesses alike.